Scroll to top
© 2019, ibrands360 Brand Equity & Research

wipro-250x201LET THERE BE LIGHT

Western India Products Limited, Wipro is an Indian multinational IT Consulting and System Integration services company headquartered in Bangalore, Karnataka.
With around 147,000 employees, Wipro services over 900 large enterprises and Fortune 1000 corporations with a presence in 61 countries. As on March 2014, its market capitalisation was approximately $20.8 billion, making it one of India’s largest publicly traded company and seventh largest IT services firm globally.


  • Wipro Lighting is among the fastest growing lighting companies in India
  • Wipro has minimum defective rates among CFLs
  • Wipro Smartlite CFL consumes fi ve-times less energy
  • Early in April 2014, Wipro Consumer care and Lighting together with eBay India announced the launch of its eBay brand store

Started in 1991, Wipro Lighting is among the fastest growing lighting companies in India. It has acquired a leadership position in commercial lighting and is a strong name to reckon in the domestic lighting sector. With a wide network of sales offices and depots across India and over 1,300 channel partners, Wipro Lighting products today reach every corner of the country. Wipro Lighting has a diverse range of products varying from CFLs (Compact fluorescent lamps) and FTLs (Fluorescent tubular lamps) to some high-end accessories. New products are added through a continuous process of innovation and upgrade. The unending quest for the best quality among all lighting products in the market is one of the hallmarks of Wipro Lighting. Through its customer-centric products and acquisitions, Wipro Consumer Care and Lighting has become a fast growing company in the FMCG segment.

Wipro lighting products are carefully checked according to Wipro’s stringent quality thus making Wipro one of the leading CFL brands across India. Wipro has minimum defective rates among CFLs.
Wipro’s wide range of product application includes, lighting products for offices, manufacturing sector and healthcare centres, high-end lighting control and architectural dimming system, clean room application products for pharmaceutical and F&B industry, exclusively designed lighting products for oil retail outlets, high-end digital electronic ballast range with international certification.

Wipro Consumer Care and Lighting (WCCLG), a business unit of Wipro Limited operates in the FMCG segment offering a wide range of consumable commodities.
In April 2014, Wipro Consumer Care and Lighting together with eBay India announced the launch of its eBay brand store. As one of the most trusted and fast growing FMCG businesses in India, Wipro aims at providing access to the consumers to Wipro’s range of CFLs (Compact Fluorescent Lights) and high end lighting accessories on eBay India. To begin with, Wipro Consumer Care and Lighting announced online release of their latest innovation – the Smartlite 3D CFL.

Wipro Smartlite CFL consumes fivetimes less energy, thus cutting down the electricity bills significantly and they even last five times longer than a bulb.

Wipro believes that ‘the key to growing lighting business further is to focus on customer profitability’, single-handedly focusing on enhancing competitive advantage and thereby profitability. A Six Sigma and quality initiatives along with a common set of values have allowed Wipro to develop competency in their team to face any environment or assignment with confidence. Symbolising the energy, diversity and dynamism, Wipro’s logo is a representation of ‘yingyang’ that the company strives for.

Related posts

Post a Comment

Your email address will not be published. Required fields are marked *