The combination of ancient Asian secrets of beauty derived from nature and the latest in dermatological science came together for the formation of THANN-Oryza in 2002. A leader in the world wellness segment, THANN has risen to international prominence through its unique product range and a philosophy of holistic wellness put into action. Today it is a leader in its segment not only in Thailand but in 22 other countries.
BLAZE TO BRILLIANCE
THANN was formed with the vision of combining the best the world can offer in terms of hair and skincare using only botanicals combining the two sciences of dermatology and natural therapy. The company has expanded into congruous sectors like the spa business with the high end THANN Sanctuary Spa and to the café business with THANN Café. It was listed in the Top Best Spas worldwide list by Condé Nast Traveller.
- THANN operates in 22 countries including Canada, the US, Singapore and Hong Kong among others
- It has expanded into the spa business with the high end Thann Sanctuary Spa
- Listed in the Top Best Spas worldwide list by Condé Nast Traveller
Expanding into the Spa and Café business the brand has not only created products that work but an entire experience that enthrals and is unique. The experience is maintained uniformly over all its business and locations through its products and its philosophy of providing its consumers with holistic wellness solutions. It has gone the extra mile for the environment and the consumer to find solutions that are environment friendly and products that inspire feelings of comfort, relaxation and wellness.
ENGAGEMENT THAT ENTHRALS
Today THANN operates in 22 countries including Canada, the US, Singapore and Hong Kong among others. It has achieved this international recognition through its innovative product range, its packaging, its marketing and the overall experience it is able to provide. It also employed marketing strategies like providing amenities at 5-star hotels, airlines and at its own spas. This allowed the brand to create awareness and the consumers to sample its products that stand a cut above the rest. At the same time, the brand was able to create an image of a luxury brand that caters to the high-end consumer, creating aspiration value.
The company is known for not only innovative products but also packaging that has attracted the attention of trend watchers and has won the brand awards in the past. It is through the utilisation of natural products that no one had ever used before, like shiso extract that has given it the reputation as an innovator par excellence. This quality is reflected in even the design of the spas and the cafes that it operates. The perfect fusion of the Asian and the Western aesthetics in its architecture pulls its clients towards it.
In a short duration of 12 years the company has created a niche market for itself along with brand loyalty. The core reason behind this success is that it not only provides its consumers with quality that is unmatched, but its unique product range. It has utilised its knowledge bank of Asian relaxation techniques and synergised it with a modern outlook and though many brands and companies have tried to do so in the past, THANN has succeeded because of its commitment to quality in terms of both products and services.