Lord Swraj Paul: Asia’s Most Promising Brands
I was pleased when Abhimanyu Ghosh, Managing Director and Editor-in-Chief of ‘Asia’s Most Promising Brands & Leaders’, asked me to write the foreword for this book as he is doing very good work in promoting Asia and Asian brands.
He has great expertise in this area and is committed to promoting the best of Asian brands to a worldwide customer base. Asia’s growth in the last 10 years has been immense, as has been its emergence as a global superpower. ‘Asia’s Most Promising Brands’ is an initiative to find the most promising brands from across the boundaries of the Indian subcontinent, South East Asia and the Gulf Cooperation Council (GCC).
In order to achieve this, World Consulting & Research Corporation, ibrands 360 and KPMG (India) have worked together with an international panel to compile a list of the top 200 Asian brands.
The importance of this enterprise cannot be overstated because there are a large number of great brands coming out of Asia which are world class and, with the right strategies, will be world leaders. These 200 most promising brands from various Asian countries are perceived to be the brands of the future and will be striving to provide an even stronger footing for the Asian economy worldwide.
I felicitate these upcoming leaders of Asia in their mission to excel and reach the heights of success.
I also congratulate Abhimanyu Ghosh and his colleagues at ‘Asia’s Most Promising Brands’ on this initiative and for organising the Asian Brand and Leadership Summit which bears testimony to their eminence in business branding.