Berina Cosmetics Private Ltd., launched by the Berina Professionals from Thailand, sells a variety of products ranging from professional hair colours to professional range of hair gadgets and cosmetics.
Berina presents the widest range of hair care products of unique, peerless and international standards at reasonable prices to cater to the dream of long, beautiful hair. Berina is famous for creating the most innovative, sophisticated, high-performance and natural hair care products in keeping with people’s needs and desires. Their mission is to educate people about the hair and update people by executing workshops, seminars, testimonials and conferences. Berina’s R&D (Research & Development) team works on finding best hair treatments.
Berina is well received in the Indian market and the brand has seen a significant increase in their consumption ratio and is doing specific promotion across print media, emphasising strong presence on online news portals and social media platforms to target digital consumers. The brand also conducts educational programs through seminars, workshops, conferences and free testimonials to reach out to the consumers.
Berina aspires to be synonymous to the phrase ‘Best hair care solution’and make every hair type shiny and soft. Berina competes with the likes of L’Oreal, Wella, Matrix, TRESemme and Revlon. Their hair colour range enacts true colours; hair spa and hair serum have been received enthusiastically by the market. The products stand to their promises; meet the requirement and desires of their consumers making them strong competitors to the market leaders.
They have several touch points like social networking accounts, websites, exhibitions and seminars to educate the customers about hair, hair care, and hair maintenance.
Berina‘s success goes beyond the hair colour category, they also excel in hair professional products viz. hair straightener cream, extra straight cream, rebonding cream, bleaching powder, highlighter, peroxide cream, hair spa, heat protector, hair solution, hair coat, shiny wax, almond milk, shine up spray, hair setting, shampoo, conditioner, leave on conditioner, hair spray, hair styling mousse.
Berina is one of the most innovative and costs sensitive brands and live up to its name by consistently introducing hair products to redefine the women of times.
The management promises to provide the best quality at a reasonable price, with prompt delivery and satisfactory services. The brand follows its motto “The success of the company lies in the satisfaction of our customer”.
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Brand features in Style Speak Magazine and Femina Spa and Salon