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© 2019, ibrands360 Brand Equity & Research


ibrands360 Brand Equity and Research Advantage

ibrands360 understands what it takes  to build the most iconic brands through its Brand equity studies, data and analytics, brand and leadership studies and focused consulting led by global experts..

ibrands360 is its knowledge and innovation. We are a global team of thinkers, experts and thought leaders. We are proud of our ethos and often termed as the very best in branding.

We have innovated consistently to the needs of our clients to both objectives and greater empowerment.

We have pioneered iconic work and created many of the brand fortification tools that are now commonplace.

In association with many of the leading brands, we are re-inventing the future of brand building.

The ibrands360 Brands of the Year research/rankings/awards and are resources to our clients, aspiring brand professionals and the market. We have published 52 books on brands and leadership and are often the reference point for university curriculum, corporate presentations and professional associations.

Today, through our own Academy, The WCRC-MMA Institution of Higher Studies, we aim to bring immense value to brands and the future of branding.

Key People

ibrands360 Brand Equity is headed by Abhimanyu Ghosh. He is a multi award winning entrepreneur, brand expert and a global traveler. His interest in culture, art and travel makes him understand branding. His collaborations with global experts bring unparalleled expertise.

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Abhimanyu Ghosh

Abhimanyu Ghosh

Prof. Malcolm McDonald is a global brand management leader. Author of 50 book on marketing He is the Chairman of the WCRC-Malcolm McDonald Academy of Higher Studies. Prof. McDonald is a legendary Brand Guru. His expertise brings accuracy and unmatched skills.

Malcolm McDonald

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