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ibrands360 Most Valuable Brand: Tanishq, ELEGANCE REDEFINED Tanishq pioneered the concept of branded jewellery and ornaments in India. A division of one of India’s largest conglomerates, Tata Group, Tanishq added a feminine offering to Tata’s long line of products that appealed mostly to the opposite gender. Facebook, Twitter, Youtube, Instagram   BLAZE TO BRILLIANCE Tanishq’s story began when Titan entered the jewellery business, primarily as a manufacturer. With retailing as a distribution channel the company soon realised …

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