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Imp 2016

All the posts published

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7UP, the refreshing clear drink with a natural lemon and lime flavor was created in 1929. It was launched in India in 1990 and its international mascot Fido Dido was used for advertising in 1992 to position the brand as a cool drink for youngsters. Fido became an instant hit with his trendy look, laid-back attitude and unconventional take on life. 7UP is one of the first to be nationally distributed besides …

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R-pure, the name itself reflects the philosophy and the foundation stone on which it has been built, Purity.For centuries now, spices occupy a very important place in Indian Cooking and spice blends are passed as treasures through generations in Indian families. So in a country like India, where precise tastes, are as important as life, serving the right spice blends are both a challenge and a matter of pride for the brand. …

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With its incorporation in 2000 Mr. Sameer Lalani (Chief Promoter) and Mr. Atul Chordia (Co-promoter) started royal dry fruits as a gourmet retail outlet to outsource the demands of the high end consumers. Dry fruits were the products that gave a kick start to the company highlighting its visibility in the trade market. With it’s headquarter at Hill road, Bandra, Mumbai- Maharashtra, the company soon launched the micro retail outlets at Juhu and Lokhandwala in 2005. …

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i-FLO is a brand from Gujarat Heavy Chemicals. Established in 1983, it has diversified portfolio of business ranging from FMCG products, textile to chemicals. BLAZE TO BRILLIANCE The company is a part of the Sanjay Dalmia Group and a Public Limited Company listed on the Stock Exchange. It follows global standards and International Best Practices which has contributed to its growing leadership in these industries. It has a strong backbone of …

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Claris Lifesciences Limited, a BSE listed company, is a multi-business enterprise and the Holding Company of Claris Injectables – a wholly owned subsidiary dealing in Specialty Injectables business, collectively ‘Claris’; and Claris Otsuka – a Joint Venture with Japanese Otsuka Pharmaceutical Factory, Inc. & Mitsui & Co. Ltd. for Infusion business in India and emerging markets. Coupled with its strength of technical knowhow and expertise in manufacturing and marketing injectables products, Claris, today, stands as a world-class organisation, built on entrepreneurial culture and product quality through emotional …

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TRESemmé is a haircare brand offering salon-quality products for men and women. It has its origins in hair salons, dating back over 60 years, and now has a range of hair-styling products for use at home. BLAZE TO BRILLIANCE Launched in 1947, TRESemmé was named after renowned hair care expert Edna Emmé. Up until the 1950’s, TRESemmé was sold only in salons. Today it is available at almost every shop, so that …

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A young and dynamic pharma company which strives to support precious life. With dedicated team, it strives to create excellence in every arena by encouraging quality control, team work,training and employee satisfaction. BLAZE TO BRILLIANCE Globally Gliptin is emerging as the preferred line of treatment for managing Type-2 Diabetes, with once-a-day administration. Though the efficacy and safety of Gliptin is proven globally, it is vital that we establish the efficacy and safety …

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The Sundyota Numandis Group comprising of Sundyota Numandis Pharmaceuticals Pvt.Ltd. and Sundyota Numandis Probioceuticals Pvt. Ltd has successfully given a healthier and a safer dimension to healthcare by combining the goodness and safety of innovative and advanced therapies. They not only successfully build their exclusive products through their technically sound field-force; but also promote their products for collaborative marketing to 100 leading pharmaceutical organizations of India. Currently, 20 leading companies co-market Sundyota Numandis’ exclusive and …

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Shishu Soap & Chemicals is a first generation entrepreneurial venture, which was started in 2004 with limited resources. Over the years it has grown steadily to its present position and is recognized as a leading player in the field of fabric care and health care products in India. BLAZE TO BRILLIANCE With over 4 Manufacturing facilities in Kanpur, employing over 232 employees, supported by over 120 Sales and Marketing professionals and over 300 distributors nationally, the …

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Profit, bottom line, annual turnover: these are the terms that are usually bandied about when it comes to describing a brand’s growth story. The story of Zuvius Lifesciences, however, is defined in more compelling terms: sheer grit, the zeal to innovate and create products that stand out for their top-notch quality, and complete commitment to all stakeholders. Blaze to Brilliance Right from when they set out on their journey over a decade ago, …

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Wella Professionals has a strong heritage of outstanding leadership in the salon industry.They have perfected the science and beauty of hair, working with scientists and colorists worldwide to drive innovation and inspiration for salon professionals. BLAZE TO BRILLIANCE Wella Koleston with it deep, long lasting colour has mesmerized Indian women. No doubt, 96% Indian women say that it is the best hair colour they have ever used. Koleston is viewed as a …

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Established in the year 1994, Zee Laboratories is a WHO-GMP and ISO 9001:2000 certified organization and is engaged in manufacturing, exporting and supplying a diverse array of Pharmaceutical Medicines.Formulated in compliance with set industry norms, It offers highly effective range of pharmaceutical formulations, cosmetic medicines, veterinary drugs, herbal preparations, neutraceuticals,dietary supplements, and more. BLAZE TO BRILLIANCE ZEE Laboratories has been maintaining its benign presence ever since its inception. ZEE started its first manufacturing unit at Karnal city in Haryana state of INDIA situated just 150 km. …

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PharmEasy is a Lead Generating Platform that uses the best in Mobile, App and Web Technology to make sure that users get access to the best and most genuine health products, with the highest savings in the shortest time possible. It believes that everyone should have access to good health, and that technology has a huge role to play in it. BLAZE TO BRILLIANCE Pharmeasy is India’s first and biggest offline pharmacy aggregator connecting customers …

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One of the organic skin care products and the prominent growing organic personal care brand which has rendered the market with a charm of organic beauty. The whole idea of bringing light on the organic beauty products was structured by 33 years old Rahul Agarwal who looked after the financial affairs until the entrepreneurial thought strucked him. Having no prior experience of the personal care industry and consistently getting disapprovals by several industry stalwarts Mr. …

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Radisson Blu is an upscale international chain of full service hotels and resorts proffering luxury wrapped in comfort and passionately signifying the brand’s global presence. Blaze to Brilliance Iconic, stylish and sophisticated, Radisson Blu creates excitingly individual hotels for individual minds. It delights its travel savvy, modern guests with a genuine, inviting ambiance. It creates excitement with its stunning, leading edge design and strive to engage each and every guest through its …

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Godfrey Phillips India entered the chewing category in 2010 with the Pan Vilas brand of premium pan masala. In a market estimated to be worth US $400 million, Pan Vilas has already made inroads with a 20% share in its key markets of Gujarat, Uttar Pradesh, Rajasthan, Madhya Pradesh and Delhi. Pan Vilas as a brand is into the business of various FMCG products, amongst which Pan Vilas Pan Masala is India’s most preferred and awarded premium …

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Born of a distinctive legacy and crafted for modern connoisseurs who desire the finest experiences imaginable, the St. Regis brand established luxury hospitality with the opening of The St. Regis New York more than 100 years ago. From the moment John Jacob Astor IV opened the doors of his Beaux-Arts masterpiece on New York’s Fifth Avenue, St. Regis has stood as a symbol of uncompromising  elegance and bespoke service. BLAZE TO BRILLIANCE Combining classic …

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LetsShave.com, is an online company that operates in the grooming industry both for men and women. Head-quartered in Chandigarh, India; letsShave.com was founded in November 2015. The brand aims to offer everyday essentials of grooming products at fair prices. Blaze to Brilliance LetsShave.com focuses mainly on products that create value for consumers. It offers a number of products ranging from different types of razors from basic 2-blade to most premium World’s first 6-Blade razor. …

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Armstrong World Industries (AWI) is a global leader in the design and manufacture of innovative commercial and residential ceiling, wall and suspension system solutions.With over 3,700 employees and fiscal 2015 revenues from ceiling operations in excess of $1.2 billion, AWI operates from a global manufacturing network of 24 facilities, including 9 plants dedicated to its WAVE joint venture. BLAZE TO BRILLIANCE Armstrong is committed to developing innovative and sustainable ceiling solutions, with design …

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Asia Pulp and Paper Group (APP) one of the world’s largest pulp and paper companies is responsible for delivering quality products to meet the growing global demand for tissue, packaging and paper. On any given day, our products find their way into the hands of consumers in various branded forms, all over the world. APP’s Tissue Business Unit has a proven record of delivering quality tissue products for every hygiene need. The brands from the group …

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Natu Paranjape Group offers smart,efficient homes at prime locations with projects covering a huge expanse across Mumbai,Thane, Kalyan, Pune, Bengaluru, Alibaug and Badlapur. BLAZE TO BRILLIANCE Natu Paranjape has successfully provided superior quality shelters with an exclusive array of construction amenities and elevations. With an experience of more than five decades, the Group offers residential premises at affordable prices. Natu Paranjape has constructed over 5000 flats (measuring 40 lacs sq.ft.) and is gearing …

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MF Utilities India (MFUI) is the Mutual Fund Industry’s Fintech initiative formed by the Asset Management Companies (AMCs) of SEBI registered Mutual Funds under the aegis of AMFI, with an objective of investor, distributor and RIA empowerment, providing convenience, consolidation of information to various agencies, operational efficiency for RTAs and benefits to AMCs, thereby benefitting all stakeholders in the industry in a cost efficient scalable model. BLAZE TO BRILLIANCE The prime objective of MFUI …

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LESSO Buildtech, based in Gurgaon, India, is a wholly owned subsidiary of LESSO Group represented internationally. LESSO Buildtech is engaged in trading of comprehensive range of building material. BLAZE TO BRILLIANCE LESSO Group, started in 1986, is world-wide leading industrial group of home building material, listed in Hong Kong Stock Exchange (stock code: 2128). The range of products covers plumbing products, sanitary ware, modular kitchen, UPVC profile, UPVC doors and windows, decorative plates, …

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Digibank is a smart bank shrunk to fit into your smartphone. digibank is brought to you by DBS Bank, one of Asia’s leading financial institutions that’s recognized as the ‘Safest Bank in Asia’ for 7 consecutive years. digibank provides for paperless, presenceless and cashless transactions, completely transforming the banking industry. BLAZE TO BRILLIANCE In an era of hyper competitiveness in the banking sector, DBS Bank has smartly leveraged India’s fast growing smartphone base to …

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Avanse Education Loans, a new age education finance company is an associate company of Dewan Housing Finance Corporation Limited (DHFL), a leading housing finance company in the private sector. BLAZE TO BRILLIANCE Avanse is a Non-banking Finance Company (NBFC) and is regulated by the Reserve Bank of India. The company was conceived with the aim to fulfill the gnawing need for education finance at reasonable terms, thus enabling every student to pursue …

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Omaxe is one of India’s leading real estate companies. Having spread its footprints in 8 States across 27 cities, the company has in its kitty a diversified product portfolio that includes Integrated Townships, Hi-Tech Townships, Group Housing projects, Shopping Malls, Office Spaces, SCOs and Hotel projects. With approx. 101 million sq. ft. of delivered space in both real estate and construction contracting, the company is currently undertaking 39 real estate projects – 13 Group Housing, …

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KidZania is a safe, unique, and interactive indoor theme park that empowers, inspires and educates kids through real-life role-play activities. Built like a city, i.e. the size of 6 Olympic-sized swimming pools, it is complete with paved roads, battery operated cars, buildings, a functioning economy and its own currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore, and learn about the real-world.  Blaze to Brilliance The …

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Sethia Infrastructure is one of the most reputed and leading real estate property developers and builders in the western suburbs of Mumbai. The group is devoted to transform residential housing by making living experiences refreshing and authentic while creating a positive impact for the society. BLAZE TO BRILLIANCE The Sethia Group has a strong presence in the Western Suburbs of Mumbai with more than 5 million square feet of ongoing and planned development …

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SunAlpha Energy is an India-focused solar power projects development company, specializing in solar Rooftop and Open Access solutions via private power purchase agreements (PPA). The company invests and constructs solar photovoltaic plants at no upfront capital expenditure from the power consumers. By converting solar from a product to a service, where the consumer pays for the power consumed instead of the panels itself, SunAlpha is helping industries, corporates, universities, hospitals and institutions save significantly on …

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ReNew Power Ventures is an Independent Power Producer (IPP) of clean energy with more than 3000 MW of commissioned and under-construction clean energy assets. Currently, it operates in nine states (Gujarat, Haryana, Madhya Pradesh, Rajasthan, Maharashtra, Karnataka, Telangana, Jharkhand and Andhra Pradesh) across the country. BLAZE TO BRILLIANCE Additionally, it has a development pipeline of close to 1,800 MW solar, wind and distributed solar projects. Of this, close to 1,200 MW of …

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VictoryOne is all about coming together of a set of finest professionals from the industry specialization in fast track construction. Victoryone’s sole aim is to help people realize their dreams of owning home sweet home by offering them affordable but luxury avenues at a strategic location accompanied by world class infrastructure within the set time frame. BLAZE TO BRILLIANCE Victoryone is a professionally managed infrastructure development company. Entrepreneurs with combined experience of more than …

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Fujifilm India was established as a wholly owned subsidiary of FUJIFILM Holdings, Tokyo in India on 4th Dec 2007. A leader in a broad spectrum of imaging industries, operated in India through its branch office and Indian dealers. Blaze to Brilliance Fujifilm India was established as a wholly owned subsidiary of Fujifilm Holdings in March 2008. It has come a long way since then. Driven by its corporate slogan ‘Value from Innovation’, …

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Samsung unveils Next Generation Smartphones at the core of its connected Galaxy Experience, Samsung Galaxy S7. Created for today’s consumer lifestyle, Galaxy S7 lead the industry with a refined design, more advanced camera,streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences. Blaze to Brilliance Galaxy S7 introduced the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to the revolutionary …

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Making life better in this green age of environment consciousness with carbon footprint- reducing, state-of-the-art quality products at competitive prices bundled with unbeatable service. More than 45 years, Over 1000 Products, 175 Categories, 2500-strong dealer network. Blaze to Brilliance Kolors history as a company goes more than 45 years back in time. Beginning as a small trading company in Mumbai, India, it slowly diversified into manufacturing electrical wiring and accessories. Success followed its …

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Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora’s unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare, and haircare, in addition to Sephora’s own private label. Blaze to Brilliance Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also has a powerful beauty presence in …

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At JBCN International School, academic excellence and co-curricular development are two sides of the same coin – where one cannot exist without the other. JBCN International School embodies the inspirational vision of its founder, Mrs Pinky Dalal, a passionate educationist who believes that each child can achieve and excel if given the right platform. Her educational philosophy, evolved over thirty years of work in the educational arena, sees learning as an EduCreative process that nurtures each child’s unique set of talents, strengths and skills through …

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Philips launched the ‘AirFryer’- a Revolutionary Kitchen Appliance that fries with just Air Philips AirFryer uses Rapid Air Technology to deliver great-tasting fried food that contains up to 80% less fat and is 100% guilt-free.  BLAZE TO BRILLIANCE The AirFryer’s Adjustable Temperature Control helps pre-set temperatures of up to 200°C to make crispy and evenly-cooked fried food while cutting down food preparation time significantly. It also requires minimal heat-up time, so even when in …

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A brainchild of Dolly Gurbani, Diyaash is an exquisite designer jewellery boutique in Hyderabad, catering to all clients, keeping in mind their budgets and needs.The brand makes it a point to satisfy all clients personally. It looks into minute integrity of jewellery making where in each piece is made exclusively and the customer is proud to own it. Blaze to Brilliance Dolly Gurbani, is a name synonymous with creativity in the scintillating …

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LG Dual Door-in-Door, a new space innovation for consumers’ refrigeration needs, offers revolutionary way of maximizing space for frequented items while dramatically reducing energy cold air loss. It not only has one layer to keep the cold air while taking out items on the door side, but has additional layer with flexible shelving systems, which sustain even more cold air inside, thus reducing the loss of cold air and freshness of food. BLAZE TO BRILLIANCE LG’s …

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TATA SIA Airlines, known by the brand name Vistara, is a joint venture between Tata Sons and Singapore Airlines. Blaze to Brilliance In 2013, two legendary brands, namely, Tata Sons and Singapore Airlines, decided to fulfil a long-cherished shared dream to bring forth a distinguished flying experience to air travellers in India. With its strong historical ties to the civil aviation sector, the Tata Group had long wished to re-enter the …

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A new, innovative and fresh stunning design language of Tata Tiago with cutting edge driving dynamics is the latest hatchback experience that can never be forgotten. Blaze to Brilliance Tata Tiago, the latest hatchback comes in 5 variants, both for petrol and diesel engines – Tiago XB, Tiago XE, Tiago XM, Tiago XT. Tata Tiago comes in 6 fantastic colours to pick – Berry Red, Espresso Brown, Pearlescent White, Platinum Silver, Striker …

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Sustainability is a big word to which Mercedes lend a real meaning in all that it does, down to the smallest details. From minimising the environmental impact of the production operations to alternative drive configurations. Blaze to Brilliance Mercedes A Class has continued its triumphal advance in all model series and on every terrain. 4MATIC A-class is comfortable and efficiently configured for the compact class providing safety with an intensive driving experience in …

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Raj Nair CEO & Chief Creative Officer, Madison BMB. “Today, there is really very little in the whole wide world that India is not already at the forefront of. And when you speak of India, can Indian brands be far behind? Now there’s an example of a rhetorical question that needs no answer. Be it on the grounds of brand desirability, recall, power and pull, positioning and value, Indian …

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Conceptualised, designed and developed in India, the Vitara Brezza is a true statement of “Create in India”. Nothing could be more agreeable than the fact that the ‘S’ in SUV stands for sport. Have you ever paused to wonder how the world of sports as it stands today is a completely different ball game from the way it used to be? The heart throbs of sports have taught the world a priceless lesson: glamorous no longer has …

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Mahindra & Mahindra Ltd. (M & M), India’s leading SUV manufacturer, revealed its much awaited compact SUV codenamed S101, calling it the Mahindra KUV100 (pronounced as KUV ‘1 double Oh’). The company also unveiled an all new, world-class engine family named mFALCON, marking its entry into the ground up petrol space. Blaze to Brilliance Conceptualized and developed with the aim of creating an entirely new category, KUV100 is a compact SUV where ‘K’ …

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Hyundai Creta has struck the right chord with the Indian car buyers offering them a luxurious but not pointlessly large SUV. The compact SUV segment has been one of the most lucrative segments in the Indian car market and Hyundai Creta fits like a glove in it. Almost 90 per cent of Creta’s production is localised and it is also exported to global markets from Hyundai’s Chennaibased plant. Blaze to …

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Engineering college dropout. English Lit. grad. Purveyor of f-bombs. Lazy writer. Lazy. Period. Bobby’s got into the business by accident. You might say his journey into advertising is like a blind date that led to a marriage. The relationship has lasted 23 years and divorce isn’t on the cards. By all means, advertising has been good to Bobby. He got to put his creative fingerprints on some of the …

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CB Unicorn is powered with Honda 4-stroke, 150cc engine and incorporates many cutting-edge technologies developed by Honda’s global R&D team. It sets new benchmark in the upper majority motorcycle segment in India with its swift acceleration, superior mileage, international styling, riding comfort and convenience. Blaze to Brilliance CB Unicorn is engineered and styled for the taste of the younger generation. With the 4-stroke, 150cc engine delivering a whooping 13.3 bhp, …

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With the launch of the A3 Sedan, Audi is entering the world’s largest market segment, the class of compact sedans. The dynamic four-door car offers all the strengths of the A3 model series – with low weight thanks to lightweight design,powerful and highly efficient engines and numerous high-end solutions for infotainment as well as driver assistance systems. The top model of the series is S3 Sedan with 221 kW (300 hp). Blaze to Brilliance …

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WCRC conducted an in-depth research to list the India’s Most Promising Brands 2016, India’s talking-point brands which have shown tremendous promise and growth over the past few years and have been able to create a huge impact on the minds of consumers. PHASE 1 WCRC conducted a perception survey on “India’s Most Promising Brands”. The survey was initiated by generating a list of 750 brands from 15 categories, comprising …

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Imp 2016 Archives - iBrands360 Research & Brand Architecture
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