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-Bajaj Almond Drops hair oil is one of the oldest and the largest hairoil- selling brand in India. Enriched with almonds, the oil is quite popular especially among the younger generation mainly because of light nature and its pleasant, sweet smell.
Bajaj Almond Drops is a pure mix of natural sources that moisturize condition your hair with a fine aroma. The oil is processed in a manner that remains nutrient rich. Almond oil has all kinds of healthy ingredients like Omega3, Vitamin E and magnesium. A few drops go a long way to add silkiness and shine and nourish the scalp. Light, non-sticky hair oil is optimal for treating hair loss and damage. Bajaj Almond drops has continuously adapted to the changing market scenario and evolving consumers needs through its various initiatives. Today Bajaj Almond drops is available across all leading modern trade chains like Big Bazaar, Reliance, Easy Day, Metro etc and through ecommerce platforms like Big Basket, grofers and amazon.
Unlike coconut oil or any other hair oils, this almond oil feels very light and non-sticky. Light and non sticky air oil helps in debunking the hassles faced by consumers using heavy oils and hence its mainline campaign also talks about avoiding the loads of sticky oils (“Bhari Chip chipe tel ka Load Mat Lo”). Bajaj Almond Drops works towards busting the age old myth that oiling is a messy affair. As the times have changed, consumers have now moved on from a post wash usage to a pre wash usage. Understanding their need Almond oil is made to create a protective layer on hair and to retain the water present in your hair. This keeps the hair hydrated, healthy and glossy.
The brand understands the potential of digital marketing and hence actively engages with its consumers on different social media platforms. During the Guinness World record activation, Almond Drops engaged with more than a million consumers. The live stream of the world record attempt was viewed by more than 58,000 people. On the event day, the hashtag #LongestHairOilingChain was also among the top trending hashtags on twitter generating more than 16 million impressions and Youtube garnered more than 4 lakh views. The brand has a Vivacious, Stylish and Playful personality. This has been brought alive by Bollywood celebrities like Amisha Patel, Lara Dutta, Kangana Ranaut and Parineeti Chopra in the Brand’s communication over the years. Almond Drops has also associated with digital celebrities like Vidya Vox to establish a strong connect with today’s digital audience.
Bajaj Almond drops is India’s No1* Hair oil brand. It is used in over 4 crore households every year. Not only on the proposition front, but also on the packaging aspect, Bajaj Almond Drops has been quite innovative. While other brands have a cylindrical or round shaped bottle, Bajaj Almond Drops was the first to launch in a rigid structural packaging and this approach even till date helps Bajaj Almond Drops to stand out from the clutter of other hair oils. Similarly, the jingle of “kuch kare” enjoys a strong recall with the consumers and become a key asset for the brand.
Consumers today prefer smarter, hassle free ways of doing things. And this behavior is not just limited to how to shop, search or commute, but is also prevalent in how they oil their hair. This is where the brand’s promise of being a multifaceted solution provider comes into light. The hair oil is all in one; light, non-sticky, providing superior nourishment through almond and Vitamin E extracts.