Being the pioneers in India’s retail space, Big Bazaar’s formats are household names in more than 93 cities and 60 rural locations across the country. Approximately 300 million customers walk in the Big Bazaar stores each year and choose products and services supplied by over 30,000 small, medium and large entrepreneurs and manufacturers from across the country. This number is eventually set to grow.
- Big Bazaar’s formats are household names in more than 93 cities and 60 rural locations across the country
- The company has employed more than 35,000 people from every section of the society
- The company’s supplies come from enterprises across the country, creating fresh employment, impacting livelihoods and empowering local communities
- Big Bazaar stores operate around 17 million square feet of retail space and attract around 300 million customers each year
BLAZE TO BRILLIANCE
Big Bazaar caters to every need of any family and is not just another hypermarket in the neighbourhood. The USP of the company remains value for money propositions for the Indian customers. Big Bazaar guarantees the best products at the best prices. Amidst the everincreasing array of private labels, the company has opened doors in the world of fashion and general merchandise, including home furnishings, utensils, crockery, cutlery, sports goods and much more at reasonable prices.
The modern retail is intended to drive fresh demand and consumption in newer categories. The company’s strategy is based on a similar understanding of the Indian consumers, the products they want, and making these products available in every city, in every store format. The Future Group, owner of Big Bazaar, provides innovative offerings at affordable prices that are tailored to the needs of every Indian household.
ENGAGEMENT THAT ENTHRALS
Big Bazaar, the brand promoted by the Future Group, completely values ‘the Indian dream’ and has aligned its business practices to the larger objective of being a premier catalyst in India’s consumption-led growth story. The constant endeavour of the group is to usher in positive socio-economic changes in the communities to help the concept of ‘Sone ki chidiya’ soar once again. This objective remains embedded in the company’s ethos even as it rapidly expands its footprints. The company has employed more than 35,000 people from every section of the society. The company’s supplies come from enterprises across the country, creating fresh employment, impacting livelihoods and empowering the local communities.
The concept of ‘Maha Bachat’ (mega savings) was introduced in the year 2006 as a single day campaign with promotional offers across the company outlets. Over the years, the concept has grown to become a six-day biannual campaign. During the campaign, offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic Bazaar, Furniture Bazaar and Fashion Bazaar etc.
Big Bazaar stores operate on around 17 million square feet of retail space and attract around 300 million customers each year. It has won CNBC Awaaz Consumer Awards for the third consecutive year. The brand has also been adjudged as the ‘Most Preferred Multi Brand Food & Beverage Chain’ and ‘Most Preferred Multi Brand One Stop Shop’.