When the youth brigade plans to enjoy the evening with some beer, Kingfisher is, more often than not, the brand they lay their hands on. Ever since its inception, the brand has not only succeeded in guarding its numero uno status, but is also the only brand in the category to successfully straddle the mild and the strong beer categories of the country, together selling in excess of 68 million cases.
- One out of every three bottles of beer sold in India is a Kingfisher
- Leader amongst Indian beers in the International market
- 28 breweries spread across the country
- United Breweries’ beers don’t just equal but even surpass several Dutch and American beers
BLAZE TO BRILLIANCE
Kingfisher beer has achieved international recognition and has won many awards at international beer festivals. Kingfisher Premium Lager beer is currently available in 52 countries and leads the way amongst Indian beers in the international market. It has been ranked amongst the top 10 fastest growing brands in the UK.
The largest selling beer in India, Kingfisher, commands a market share of over 36 per cent in the country with one out of every three bottles of beer sold in India being a Kingfisher. Kingfisher has held its own in the beer market, helped by the introduction of new products, including milder, higher priced varieties like Kingfisher Ultra. United Breweries has 28 breweries spread across the country.
Heineken Group (Heineken) holds 37.5 per cent equity shares in United Breweries Ltd, owner of the Kingfisher brand. The alliance will thus offer consumers the best portfolio of national and international brands in India, including Kingfisher beer, the number one Indian brand, and Heineken, the largest global beer brand.
ENGAGEMENT THAT ENTHRALS
Being the ‘King of Good Times’, Kingfisher ensures that those moments with friends and colleagues become truly exceptional and memorable. True to its positioning and the fun platform that it has consistently occupied, the brand’s marketing initiatives have always been associated with sports, fashion and fun events that the brand sponsors. These initiatives give it an edge as a true lifestyle brand.
Quality and hygiene are the key elements of the United Breweries’ manufacturing philosophy. To this end, the Central Scientific Laboratory (CSL), headquartered at Bangalore sets standards for all its breweries. Quality Management Systems laid out along the lines of ISO 9000 are strictly adhered to, controlling quality at every stage of production, from raw materials to the end product.
Also, besides controlling the production process, the CSL analyses the company’s beer taken off market shelves all over the country, the competition’s beers and beers from across the world. These beers are tested as per the standards laid down by the European Brewery Convention on 40 different parameters. By these standards, United Breweries’ beers don’t just equal but even surpass several Dutch and American beers.
The beer brands manufactured and marketed by United Breweries Ltd have always been recognised for their international quality. That’s beer at its best for the discerning consumer! A name synonymous with beer in India, Kingfisher stands for excitement, youth and camaraderie.