Cadbury started its operations in India in 1948, about a year after India achieved independence, by importing chocolates from its base, England.
Cadbury was founded almost 200 years ago. The famous Dairy Milk bar was launched in the year 1905 in England, United Kingdom, and it became the company’s best selling product by 1914. By 1936, Dairy Milk accounted for 60 per cent of the UK milk chocolate market. Made with fresh milk from the British Isles, and selected cocoa beans, Cadbury Dairy Milk remains one of the top chocolate brands of UK and India as well.
- Cadbury is the second largest confectionery brand in the world after Wrigley’s
- It is the market leader in the chocolate confectionery business with a market share of over 70 percent
- Currently, Cadbury India operates in fi ve categories – chocolate confectionery, beverages, biscuits, gum and candy
- Since 1965 Cadbury has pioneered the development of cocoa cultivation in India
Cadbury has always tried to keep a strong association with milk, with slogans such as “a glass and a half of full cream milk in every half pound” and advertisements that feature a glass of milk pouring out and forming the bar. The bar is considered as the best selling chocolate worldwide. The variant bars include caramel, fruit & nut (a bar with raisins and almonds), whole nut (with hazelnuts) etc.
BLAZE TO BRILLIANCE
With its famous “a glass and a half of full-cream milk in every half pound”, Dairy Milk is enriched with far more milk than any previously known chocolate. The special flavours are produced when fresh milk, cocoa mass and sugar are cooked together in the first stages of the chocolate crumb making process. It gives Cadbury Dairy Milk its unique taste.
The brand insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with .The chocolate provides the best taste and most nutritious choices in a wide range of varieties.
ENGAGEMENT THAT ENTHRALS
After more than half a centuryold association with the country, today, Cadbury has presence across India. Apart from its unique taste and packaging, Cadbury Dairy Milk is also appreciated for its out-of-the-box advertising campaigns. Cadbury Dairy Milk block is available in a variety of formats for all occasions: 135g, 220g, 350g and a 500g share pack.
While advertising campaigns and the packaging have evolved over the years along with considerable technological advances in production, the Cadbury Dairy Milk recipe is still basically the same as it was in 1905. One of the most famous brands of chocolate, no other chocolate matches the taste of a Cadbury.
Ever since its launch in India, Cadbury has been a huge hit with the consumers. Not once in the last six decades has it been eclipsed by competition. With its innovative projections as a brand, and with its traditional taste, Cadbury promises to take the legacy forward