Dettol, a powerful brand of Reckitt Benckiser, has stood for “Trusted Protection” in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India’s Most Trusted Brands (Brand Equity Survey).
BLAZE TO BRILLIANCE
Dettol was first introduced in hospitals 80 years ago where the Dettol Antiseptic Liquid was first used for cleaning and disinfection of skin during surgical procedures. As a trusted brand by doctors, Dettol is also used to protect mothers from illness after childbirth. Dettol launched in India in 1933, and has been the gold standard of protection ever since. Dettol has been the most trusted partner of health for millions of mothers across the country who use it to protect their family from infections.
- Launched in India in 1933
- In 2013, Dettol reached out to over 63 million children around the world
- Brand with the highest recall factor
Dettol started by preventing infection and sickness in hospitals in the UK but brand’s mission has always been much bigger. The first important job of Dettol was first aid, preventing cuts and bruises from infection. Since then, the mission has been extended to preventing the spread of illness causing germs on hands, bodies, and surfaces. Dettol now offers many products, all designed to protect one’s family from germs and illnesses.
ENGAGEMENT THAT ENTHRALS
Dettol goes to schools every year to teach children the importance of hand washing to stay healthy. Every year, millions of new mothers around the world receive a free starter kit from Dettol, containing product and hygiene information to help them keep their babies safe. In the mission for health, Dettol works with partners such as Save The Children to reach the places, where protection from illness is the difference between life and death. Every year, Dettol pledges to do more for the health of families across the world. It values partnership with mothers across the world, and strives to deliver better personal hygiene and cleaning solutions to help keep home and family healthy.
Dettol invests in many educational programmes around the world teaching young school age children about healthy hygiene habits. In 2013, Dettol reached over 63 million children around the world with hygiene education – hand washing with soap by providing teachers with resources to support them in reinforcing good hygiene habits and to reward children keeping their hands healthy with their parents. In India, in 2013, Dettol reached 1.1 million children in over 3000 schools across 50+ cities and educated them about hand hygiene. Apart from this, Dettol also provided samples of Dettol Liquid Hand Wash (LHW) to the children.
According to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, Dettol is ranked 196th among India’s most trusted brands. Brand Dettol continues to be one of the most trusted protectors of health.