Manufactured by the Unilever group, Sunsilk is the leading hair care brand primarily aimed at women. It has been ranked as one of the ‘billion dollar brands’ and is marketed in 69 countries worldwide.
BLAZE TO BRILLIANCE
Sunsilk was launched in 1954 in the UK, and by 1959 it was available in 18 countries. At the time, Sunsilk had an advantage over other shampoos in the market as it only needed single application.
By the early 1970s, Sunsilk was manufactured in 27 countries, and was the closest thing to a global hair care brand. Sunsilk conditioner was launched in 1971 with three variants for dry, normal and greasy hair followed by the launch of an aerosol-dispensed setting lotion. Later, an economy size shampoo bottle was introduced for Sunsilk in 1974.
- Sunsilk was listed in The Brand Trust Report 2011
- In 2008, Sunsilk India launched a social networking site called ‘Gang of Girls’ off ering its users access to a variety of local and global experts to address various hair care needs
- Sunsilk has roped in experts and hair stylists to evolve and promote its wide range of shampoos and conditioners
- It is also sold under diff erent names in various markets around the world which includes names like Elidor, Seda and Sedal
Citing the growing competition, Sunsilk has roped in experts and hair stylists to evolve and promote its wide range of shampoos and conditioners. Names like Jamal Hammadi, Francesca Fusco, Teddy Charles, Yuko Yamashita and Thomas Taw promote the different variants depending upon the area of their expertise. Sighting its unique creations and inventions in the hair care range, Sunsilk was listed in The Brand Trust Report 2011, published by Trust Research Advisory.
ENGAGEMENT THAT ENTHRALS
In 2008, Sunsilk India launched a social networking site called ‘Gang of Girls’ offering its users access to a variety of local and global experts to address various hair care needs through its content, blogs and live chat room. The site includes rich content of hair care and fashion and users can also take part in interactive games and quizzes.
Offering a complete hair care solution, Sunsilk is available in wide variants such as ‘Perfect Straight’, ‘Strong and Abundant’, ‘Thick and Long’, ‘Radiant Shine’, ‘Black Shine’, ‘Soft and Smooth’ and ‘Hair Fall Solution’.
It is now sold under different names – Elidor, Seda and Sedal – in various markets around the world. The brand is strongest in Asia, Latin America and the Middle East, and is considered to be a top hair care brand in Pakistan, India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka, Indonesia, and Thailand.
Sunsilk became the biggest name in hair care with 1,000,000 packs being sold every week. In 1980, the whole Sunsilk range was re-launched with improved formulations and packaging designs.
In 2001, Sunsilk moved into the hair colourant market for Asian-type hair, offering a range of seven permanent colours from natural black to copper with purple, red and gold tints. Sunsilk launched a new range of shampoos and conditioners in 2003 which were developed to meet every woman’s hair needs and reflect the way women think about their hair.